Barcelona has partnered with the European Commission to support football fans in quitting smoking.
Some of the club’s major stars including Andres Iniesta, Xavi and Carles Puyol are asking followers across Europe to say ‘no to smoking’ and have agreed to provide guidance and help to fans wishing quit cigarettes.
The Catalan club’s campaign, ‘Quit Smoking with Barca’, launches an online and mobile application called the FCB iCoach which offers personalised guidance, details on smoking cessation and encouragement from the Barcelona members, together with other important figures at the club such as coach Tito Vilanova and president Sandro Rosell.
It comes almost a year after the Blaugrana launched their smoke-free policy at Camp Nou to motivate supporters to follow a healthier lifestyle.
The campaign, which introduced on December 1, represents a science-based strategy in a bid to help supporters of the Catalan club stop smoking.
Once a smoker signs up with the FCB iCoach program, they will fill up a short questionnaire which determines the type of training they need to stop smoking.
The campaign comes off the support of the European Commission’s highly effective ‘Ex-Smokers are Unstoppable’ invention that has operated in 27 European Union nations during the past 2 years.
With over 140 million smoking people all over Europe, the European Commission are assured that the Blaugrana’s status as one of the world’s largest clubs will motivate many to stop smoking.
Rosell asked supporters across the continent to take participation in the program: “At Barca there are the best fans and we want to take care of them. Our motto ‘Mes que un club’ means we’re committed to a philosophy that should be evident in all we do.
“We always take action with a social awareness and another way for us to do this is to stay alongside with the European Commission as we start ‘Quit Smoking with Barca’. Making our facilities and our stadium tobacco-free was an important landmark and the next one is the introduction of the FCB iCoach.
“When you register to the FCB iCoach, the whole club will help you every step of the way providing the expert knowledge of people within the club to support you in your struggle to give up smoking.
Paola Testori Coggi, director-general for Health and Consumers in the European Commission echoed Rosell’s sentiments: “I’m happy to be here launching the next stage in the European Commission’s goal to make a smoke-free Europe.