Illegal Cigarette Advertising – Philip Morris Singapore

by Jenny Novac on August 22, 2011

Tobacco company, Philip Morris Singapore, was acquitted, today, of the second of two charges of unlawfully advertising cigarettes. Had it been convicted of the offences, the firm could have been fined a maximum of S$10,000 for each charge.

Marlboro cigarettes advertisement

Marlboro cigarettes advertisement

According to the law, cigarettes can only be displayed in outlets that are licensed to do so.

Philip Morris was accused of unlawfully displaying five packets of Marlboro cigarettes on Sep 25, 2009.

Lawyer, Terence Seah, represented the Health Sciences Authority (HSA).

He said in his submissions that there was no dispute that the cigarettes were displayed on a temporary bar counter during a Formula One event.

It was held in a tent located at the outdoor carpark of local nightspot, St James Power Station.

Mr Seah stressed that such displays should be restricted strictly to the premises of a licensed outlet and viewed only by a narrow audience.

The prosecution argued an offence had been committed as there was no license which allowed tobacco products to be displayed in the carpark.

Philip Morris was represented by the team led by Hamidul Haq and Thong Chee Kun.

The tobacco firm had believed that the Formula One event was going to be covered by a license that allowed the display of cigarettes for retail purposes.

The company was also accused of displaying a sample kit promoting the sale of a new brand of menthol cigarettes at a provision shop in Clementi on Nov 5, 2009.

This case was compounded earlier, this year, and Philip Morris was acquitted after it paid S$2,000 to the HSA.

2 Responses to “Illegal Cigarette Advertising – Philip Morris Singapore”

  • Sania Ehsan says:

    Philip Morris Pakistan also started illegal advertisement campaign for its brand Marlboro. And now Government of Pakistan is taking action against Philip Morris .

  • Sania Ehsan says:

    Phillip Morris International, has challenged writ of Government of Pakistan and taken Government of Pakistan to the court, in utter disregard of public health regulations and concerns so that it may be allowed to blatantly advertise cigarettes, thereby playing havoc with the health of the pakistani youth.
    In a petition filed in Court, Phillip Morris International has impugned the health regulations imposed by Government of Pakistan, terming them “irrational, unduly harsh and extremely unreasonable” and has further stated that the freedom to indiscreetly advertise its very right so that it may “conduct its business”
    ,Pakistan has placed new restrictions on tobacco promotion will be effective from 31st May, 2014 – World No Tobacco Day, and have banned any outdoor display of posters and billboards, advertising in print and electronic media, branding on garments, use of animals or human pictures in branding, thereby preventing arbitrary viewing of cigarettes advertisements by general public, irrespective of their age. Philip Morris has pled that these regulations would cause “extreme prejudice as well as irreparable loss to its business”.

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