Lamborghini’s smoky new venture

by Jenny Novac on April 12, 2012

Merchandising brand Tonino Lamborghini, which has earlier offered the cigar lighters and cutter to help you in flaunting your love for the auto brand has now introduced a new cigarette line. In conglomeration with South Korea’s biggest tobacco producer, KT&G Corporation, Tonino Lamborghini has launched the new cigarette line, the Raging Bull smokes. The Lamborghini’s iconic raging bull logo will adorn the Cigarettes in South Korea, and soon the smokers will be able to light up a Lamborghini cigarette.

Lamborghini Lighter

Lamborghini's raging bull logo on a cigarette lighter.

The cigarettes – which will be sold alongside smoking paraphernalia such as lighters and cigarette cases – will reportedly cost 2700 South Korean Won per packet ($2.40) – about $0.17 more than the average pack of cigarettes in South Korea (about 2500 Won).

KT&G told the Korea Herald the new cigarette line has been under development for the past three years, and will eventually be sold overseas. The company says the product has been: “designed as a premium product with a global brand value”.

Targeting both the domestic and the international markets, the Lamborghini cigarettes has been under development from the last three years. KT&G, Korea Tobacco & Ginseng has acquired the exclusive global sales rights for the new cigarette brand, and has the future plans to market the cigarette line as one of its global strategic product. However, the Italian car maker Lamborghini is not involved in the venture, but associated the merchandise and fashion arm, Tonino Lamborghini.

Specially designed as a superior product with global brand value, the new cigarette line priced at $2.37, has been made of top-notch materials will be released on April 18, 2012.

Besides the new cigarette line, Tonino Lamborghini also offers a sleek silver cigarette case to carry the cigarettes in style. Priced at $125, the cigarette case boasts an exquisite craftsmanship infused with the elegant design, and also comes beautifully presented in a signature gift box.

There’s no word yet on whether Australia will see the Lambo-branded smokes sold here.

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