Directors at The X Factor prohibited smoking cigarettes during ad breaks. This made the TV show presenter Simon Cowell refuse from regular cigarettes and turn to electronic ones. However, not only Simon is a smoker but several crew members too.
Cowell is a well known smoker, however, after birth of his son Eric on February 14, 2014, he told he will quit his habit. But despite his promises he continues to smoke. He was caiught this summer smoking with his beloved woman Lauren Silverman in his car.
Earlier Nick Grimshaw revealed that Simon Cowell is smoking in his office.
Now in order to not refuse totally from smoking, Simon Cowell turned to e-cigarettes as X-Factor directors allowed their use. Along with Simon, e-cigarettes also use Mel B and
Cheryl Fernandez-Versini, who have beautifullt decorated cigs. As to Cowell, he has expensive leather e-cigarette.