Campaigners encourage people to refuse from tobacco and replace it with eating hummus. It may sound quite unusual and even prankish but it is true. The campaign has a serious motive and approach towards the subject.
In 2013, the Wall Street Journal wrote that tobacco farmers in Virginia, USA, were starting to refuse from tobacco in favor of chickpeas, which is the major ingredient of the Middle Eastern dip. American farmers explain that tobacco becomes a difficult crop to deal with, because the government fights with tobacco use by imposing high taxes on cigarettes and launching large anti-smoking campaigns, which makes more and more people stop smoking. The tobacco loses its popularity.
The new campaign is launced by an anti-smoking group called The Truth and they encourage people to buy hummus, because the more hummus is bought, the more money farmers will get from chickpeas. This will motivate more tobacco farmers turn to grow chickpeas.
Action on Smoking and Health (ASH), a public health charity organization helping people quit, welcomes the initiative and says that the campaign’s motives are admirable.
Campaigners say that smokers should refuse from their habit and start consuming more vegetables and fruits as it is very good for their health. Now they are especially encouraged to eat more hummus. Thus everyone will benefit from this campaign.