Tobacco-Free Pregnancy Program in Charleston

by Jenny Novac on June 20, 2011

West Virginia health officials have launched a tobacco-free pregnancy initiative meant to stomp out smoking among pregnant women.

Tobacco-Free Pregnancy Program in Charleston

The seven-month media campaign, which was kicked off in November, includes television, radio, billboard and newspaper advertisements.

The campaign is called the “Power to quit is inside you.”

The aim is to encourage pregnant women to call the state’s tobacco “quitline,” which offers free smoking cessation coaching.

The state Division of Tobacco Prevention also plans to distribute fact sheets, brochures and posters to doctors’ offices across the state.

Smoking during pregnancy increases the risk of miscarriage, still births, and low-birth weight and premature babies.

Children born to mothers who smoke also are more likely to die from Sudden Infant Death Syndrome.

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